Configuration in Salesforce Marketing Cloud
This course will teach you how to set up Salesforce Marketing Cloud as an administrator: setting up business units, users, permission sets, API packages, FTP accounts, and general administration settings.
What you'll learn
If you just enabled Salesforce Marketing Cloud, or have been tasked with being your organization’s Marketing Cloud administrator, then this course will get you on the fast track to getting your organization set up to start using Marketing Cloud. In this course, Configuration in Salesforce Marketing Cloud, you will learn how to set up Marketing Cloud as an administrator. First, you will cover all of the basic setup and configuration as well as deeper dives into security settings. Next, you will understand how to create and manage business units, users, permission sets, and API packages. Finally, you will learn how to configure your account to adhere to brand styles. After completing this course, you will have the skills and knowledge needed to function as a full Marketing Cloud administrator, with the ability to set up and manage users, create integration points for developers, and manage your enterprise’s security within Marketing Cloud.