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Configuration in Salesforce Marketing Cloud

by Justin Zucker

This course will teach you how to set up Salesforce Marketing Cloud as an administrator: setting up business units, users, permission sets, API packages, FTP accounts, and general administration settings.

What you'll learn

If you just enabled Salesforce Marketing Cloud, or have been tasked with being your organization’s Marketing Cloud administrator, then this course will get you on the fast track to getting your organization set up to start using Marketing Cloud. In this course, Configuration in Salesforce Marketing Cloud, you will learn how to set up Marketing Cloud as an administrator. First, you will cover all of the basic setup and configuration as well as deeper dives into security settings. Next, you will understand how to create and manage business units, users, permission sets, and API packages. Finally, you will learn how to configure your account to adhere to brand styles. After completing this course, you will have the skills and knowledge needed to function as a full Marketing Cloud administrator, with the ability to set up and manage users, create integration points for developers, and manage your enterprise’s security within Marketing Cloud.

About the author

Justin comes to Pluralsight with over 6 years of experience with Salesforce Marketing Cloud, starting out using the platform as a marketer and then transitioning to an administrator, developer and consultant. He has had the privilege on working on projects for the most recognized brands in the world in the areas of entertainment, retail, life sciences and financial services. He specializes in the areas of Salesforce Marketing Cloud architecture and development, including a master level understan... more

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