Configuration in Salesforce Marketing Cloud

This course will teach you how to set up Salesforce Marketing Cloud as an administrator: setting up business units, users, permission sets, API packages, FTP accounts, and general administration settings.
Course info
Level
Intermediate
Updated
Jul 28, 2021
Duration
1h 10m
Table of contents
Description
Course info
Level
Intermediate
Updated
Jul 28, 2021
Duration
1h 10m
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Description

If you just enabled Salesforce Marketing Cloud, or have been tasked with being your organization’s Marketing Cloud administrator, then this course will get you on the fast track to getting your organization set up to start using Marketing Cloud. In this course, Configuration in Salesforce Marketing Cloud, you will learn how to set up Marketing Cloud as an administrator. First, you will cover all of the basic setup and configuration as well as deeper dives into security settings. Next, you will understand how to create and manage business units, users, permission sets, and API packages. Finally, you will learn how to configure your account to adhere to brand styles. After completing this course, you will have the skills and knowledge needed to function as a full Marketing Cloud administrator, with the ability to set up and manage users, create integration points for developers, and manage your enterprise’s security within Marketing Cloud.

About the author
About the author

Justin comes to Pluralsight with over 6 years of experience with Salesforce Marketing Cloud as a marketer, administrator, developer and consultant.

More from the author
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hello. My name is Justin Zucker, a Marketing Cloud developer and administrator, and I'll be instructing this course on Configuration in Salesforce Marketing Cloud, part of the Salesforce Certified Marketing Cloud Administrator skill path. If you just enabled Marketing Cloud or have been tasked with your organization's Marketing Cloud administrator duties, then this course will get you on the fast track to getting your organization set up to start using Marketing Cloud. We'll dive into the meat of administration, setting up your organization's users, their permissions and roles, setting up and administering business units, as well as explain a lot of the setup features including security features, like single sign‑on and multifactor authentication. We'll also explain how to utilize the Marketing Cloud's SFTP, setting up FTP users, creating file locations, and then demonstrating a basic use case of importing and exporting data from Marketing Cloud using FTP. Finally, we'll talk about installed packages, what they're used for, how they relate to third‑party applications, and how you can create your own packages for things like API integrations. This course is designed for intermediate or advanced Marketing Cloud professionals who are looking to become either certified Marketing Cloud administrators or end users who are tasked with administration duties for their organization.