Constructing Glyphs for Logos by Hand in Illustrator

In this course, we cover how Adobe Illustrator can help you recreate vector logo art and, by the end, you'll be able to use these techniques on any similar logo project you have in mind for use in 3D mapping, 3D extrusion, websites, apps, or print. Software required: Creative Cloud 2015, Illustrator CC, Photoshop CC.
Course info
Level
Advanced
Updated
Mar 3, 2016
Duration
1h 29m
Table of contents
Description
Course info
Level
Advanced
Updated
Mar 3, 2016
Duration
1h 29m
Description

The perfect course for designers and artists who already have some basic knowledge of Adobe Illustrator, and are called upon to recreate a vector retro logo from nothing but a scan because the font that made up the original logo is either non-existent or unfindable in the timeframe that is given. In this course, we cover how Adobe Illustrator can help you recreate vector logo art and, by the end, you'll be able to use these techniques on any similar logo project you have in mind for use in 3D mapping, 3D extrusion, websites, apps, or print. Software required: Creative Cloud 2015, Illustrator CC, Photoshop CC.

About the author
About the author

Mario Macari is an award winning illustrator, animator and graphic designer that fell in love with writing code. He develops and codes for major corporations and teaches coding classes at a couple of colleges in Southeastern Wisconsin. Mario Macari holds a BFA in Illustration and certificates galore from software companies.

More from the author
Creating a Site with CSS Grid and Bootstrap 4
Intermediate
2h 14m
Feb 19, 2019
Bootstrap 4 for the Developer
Intermediate
4h 5m
Jun 20, 2018
Making Games in Scratch 2.0
Beginner
3h 14m
Dec 11, 2017
More courses by Mario Duilio Macari
Section Introduction Transcripts
Section Introduction Transcripts

Introduction and Project Overview
Hi everyone, my name is Mario Macari. I am a graphic designer, illustrator, cartoonist, front-end developer, freelancer, and college adjunct professor. I've been working with computers and graphic design for a long, long time, and have been working with logos for my entire career. In this course, we're going to rebuild a 1980s retro logo the client is sentimentally attached to and wants to use for a new business. We'll use Adobe Illustrator to reconstruct the glyphs of this logo because the font that made up the original logo is either nonexistent digitally or unfindable in the time frame that we have. We'll also try to bring the retro logo up-to-date by seeing if we can incorporate it in a trending graphic design style. I'm going to assume you're familiar with the basics of Adobe Illustrator for this course. Our goal here is to put together a logo that matches the original one exactly without the luxury of having a digital font to work from. Some of the key takeaways from watching this course include learning how to create a logo based on the client's parameters, reconstruct vector glyphs from a scanned bitmap image, learn how Adobe Illustrator can help you create vector art for use in 3D maps, 3D extrusion, print, websites or apps, use the Pen tool, Simple Shapes tool, and Pathfinder dialog box to figure out glyph construction, how to build a complicated glyph with odd curves, export the logo for different use cases. By the end of the training, you will have completed a fully useable vector logo. I'm excited to share these tips and techniques with you, so let's get started with the first lesson.

Constructing Glyphs for Logos by Hand in Illustrator
In this lesson, we'll take a look at basing a logo on our client's parameters. For this logo, the client is an electrician that has been working for a larger corporation, and is now at a point in his life where he wants to venture into his own small business with the hopes of growing it. This is a scan of the business card the client gave us to use, and it has sentimental value for him because this was the business name his grandfather used. Even though his grandfather passed away when he was 5, he wants to follow in his grandfather's footsteps and continue on with the name. The client base the electrician hopes to start with is small businesses, homeowners, and light industry. He will set up a website and do a lot of knocking on doors to get the business going. By vectorizing the logo, we can give the client a logo that is resolution independent and can be used on business cards or billboards as he builds the marketing for his business. Although starting as a one-person shop, he wants to grow his business and a vectorized logo is a good place to start. What you can gain from this course is the knowledge of building glyphs from vintage or retro logos. No matter the glyph shape, it can be reconstructed from simpler shapes and curves. That's what we'll do in the next few videos. So that's a look at how we can base a logo on the client's parameters.