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Creating Email Templates and Emails in Salesforce Marketing Cloud

by Ines Garcia

This course will teach you how to configure Salesforce Marketing Cloud email templates and the subsequent emails that are based on templates using Content Builder.

What you'll learn

Knowing how to compose and personalize effective emails can be key, and Salesforce Marketing Cloud is the perfect place to start.

In this course, Creating Email Templates and Emails in Salesforce Marketing Cloud, you’ll learn the best practices for building, editing, and sending email templates with Salesforce Marketing Cloud Content Builder.

  • Explore Salesforce Marketing Cloud template basics
  • Learn how to personalize an email using Content Builder
  • Discover how to navigate around Content Builder and standard templates
When you’re finished with this course, you’ll have the skills and knowledge needed to efficiently create, personalize, test, and send templated emails in Salesforce Marketing Cloud.

Table of contents

Course FAQ

Who is this course for?

This course is perfect for those who have maybe sent some one-off emails via Marketing Cloud but want to start using templates and personalization to get the most out of their Salesforce investment.

What will I learn in this course?

In this course, we are going to learn all about sending emails in Marketing Cloud, from understanding how emails are composed and the different areas, to best practices and compliance, in addition to the power of Content Builder and dynamic content rules.

What prerequisites do I need?

Before beginning the course, you should be familiar with some email marketing basics, but it's not required, as this is a beginner-level course.

About the author

Ines Garcia founder of, is an Agile Coach, Certified Scrum Professional (CSP-SM) and a Salesforce MVP, together helps organizations to become more agile whilst delivering Salesforce technology. She holds 9 active Salesforce certifications and has delivered numerous Sales Cloud, Service Cloud, Community Cloud, Pardot, Apps, Social Studio, Marketing Cloud solutions to a variety of organizations on Salesforce since 2013. Always with the end in mind of empowering Agile mindset evo... more

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