Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder

Using your data efficiently in Salesforce Marketing Cloud can be difficult. This course will teach you how to utilize your data in a relational format in attribute groups and use that data to enhance your journeys.
Course info
Rating
(10)
Level
Beginner
Updated
Nov 18, 2020
Duration
1h 58s
Table of contents
Description
Course info
Rating
(10)
Level
Beginner
Updated
Nov 18, 2020
Duration
1h 58s
Your 10-day individual free trial includes:

Expert-led courses

Keep up with the pace of change with thousands of expert-led, in-depth courses.
Description

Don't allow managing Salesforce marking to become overwhelming. In this course, Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder, you’ll learn how to set up attribute groups and utilize them in journey builder. Attribute groups enable you to move from a static data extension for your journey communication, to creating relationships that can be utilized for powerful journeys. First, you’ll explore the basics of contact builder in Salesforce Marketing Cloud and how you can combine data sources into relationships with attribute groups. Next, you’ll discover how to set up attribute groups and the best practices for using them at an enterprise scale. Finally, you’ll learn how to connect these relational data to Journey Builder to drive better segmentation and relevance. When you’re finished with this course, you’ll have the skills and knowledge needed to use Contact Builder for attribute creation and journey sends.

About the author
About the author

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

More from the author
More courses by Shane Smyth
Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Shane Smyth, and welcome to my course, Creating and Managing Attribute Groups in Contact Builder. I am a Salesforce practice lead at Horizontal Digital, a digital consultancy. I've been working in the Salesforce ecosystem for nearly 10 years. In this course, we are going to cover the fundamentals of Contact Builder, how attribute groups can be used to set up relational data structures in Marketing Cloud, and finally, understand some of the common use cases to use this data in Journey Builder. By the end of this course, you'll know what Contact Builder is, how to set up attribute groups, and finally, how to set up journeys with relational data. Before beginning this course, you should be familiar with the basics of email marketing and understand the basics of relational data. I hope you'll join me on this journey to learn attribute groups in Contact Builder with Creating and Managing Attribute Groups in Contact Builder course, at Pluralsight