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Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder

by Shane Smyth

Using your data efficiently in Salesforce Marketing Cloud can be difficult. This course will teach you how to utilize your data in a relational format in attribute groups and use that data to enhance your journeys.

What you'll learn

Don't allow managing Salesforce marking to become overwhelming. In this course, Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder, you’ll learn how to set up attribute groups and utilize them in journey builder. Attribute groups enable you to move from a static data extension for your journey communication, to creating relationships that can be utilized for powerful journeys. First, you’ll explore the basics of contact builder in Salesforce Marketing Cloud and how you can combine data sources into relationships with attribute groups. Next, you’ll discover how to set up attribute groups and the best practices for using them at an enterprise scale. Finally, you’ll learn how to connect these relational data to Journey Builder to drive better segmentation and relevance. When you’re finished with this course, you’ll have the skills and knowledge needed to use Contact Builder for attribute creation and journey sends.

About the author

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

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