Personal branding is critical to your career management, income security, networking success, freelancing, and other career goals. This course will teach you how to create and communicate an awesome personal brand.
Personal branding is a bit of an elusive concept. Many people don’t understand what personal branding really is, or what they can do to impact their brand in a positive way. In this course, Developing Your Personal Brand, you’ll learn about tools, tactics, and techniques to help others understand what your brand is, and empower them to communicate your brand to their colleagues. First, you’ll explore foundational personal branding concepts to help guide your personal branding strategy. Next, you’ll discover tools and tactics to create, enhance, and share your personal brand. Finally, you’ll learn how others are using these principles and tactics to effectively communicate their brands, and get ideas you can add to your own personal branding strategy. When you are finished with this course, you’ll have the skills and knowledge needed to create the right personal brand to help with your career goals.
Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.
Course Overview Hi, everyone. My name is Jason Alba. Welcome to my course, Developing Your Personal Brand. I am CEO of jibberjobber.com and have dozens of professional development courses here in Pluralsight. Personal branding is one of the most important things you can do for the success of your career. Whether you want to have more stability in your job, attract more freelance clients, or bring value to your current employer, learning principles of branding should only help you with your career goals. In this course, we're going to talk about concepts and tactics to create and communicate your personal brand. Some of the major topics we'll cover include the benefits of working on your brand right now; the basics of your personal brand, including defining your niche and developing branding statements; and more advanced personal branding tactics to help you effectively communicate your brand. By the end of this course, you'll be able to put together a solid plan to work on your personal branding strategy. From here, you should feel comfortable diving into other career topics with courses on How to Get Your Next Promotion, How to Have Difficult Conversations, and Presenting to the Bosses. I hope you'll join me on this journey to learn about your personal brand with the Developing Your Personal Brand course, at Pluralsight.