Desirable, viable, and feasible. This is the criteria every team should consider when building a product. This was the mantra of UserTesting during the recent development and launch of Product Insight, a new application developed to help product teams build better products by leveraging rapid customer feedback. When UserTesting builds products, they are constantly refining their understanding of three key questions: Who is my customer? What is their problem? What is the best, lightest solution I can build for them? These questions drive rapid validation and iteration cycles as they build. To demonstrate their product development framework, Tanya Koshy will discuss the creation of Product Insight to show how UserTesting used customer feedback to (in)validate early ideas, to scope an MVP based on our understanding of customer needs, and to get a product to market quickly. Tanya will also give examples of how UserTesting shared their understanding of the three key questions throughout the product development lifecycle to bring stakeholders and the organization along. Those watching this talk will learn practical tips for how they can successfully implement our product development framework to improve time to product success. In this session, Tanya will walk through how UserTesting develops pragmatic ways to test and validate: product ideas at every stage, from conception through launch, and ideas for sharing what you learn about your customers to build buy-in & alignment across your org for the products you build.