What you'll learn

Organizations are rushing to adopt generative AI without a clear framework to evaluate its value or demonstrate measurable returns to their stakeholders. In this course, Identifying the Business Value of Generative AI Solutions (AB-731), you’ll gain the ability to assess generative AI opportunities and align them with real business outcomes. First, you’ll explore the foundational concepts of generative AI, including how it differs from other types of AI, what drives its costs, and where it genuinely creates business value. Next, you’ll discover how prompt engineering, grounding, and data quality decisions directly affect the reliability and usefulness of AI solutions. Finally, you’ll learn how to evaluate machine learning solutions, govern their lifecycle, and apply security and responsible AI controls using Microsoft Foundry. When you’re finished with this course, you’ll have the skills and knowledge of generative AI business strategy needed to lead AI adoption decisions with confidence.