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LinkedIn Strategy: Optimize Your Profile

by Jason Alba

The LinkedIn Profile is one of your most powerful branding tools. In this course, we'll go over the must-do tricks, tips, and tactics to have a better profile. The actions suggested in this course should help your profile show up higher in search results and be more interesting for readers. Go from commonplace, average, and boring to engaging and appealing as you communicate the right the brand messaging.

What you'll learn

Optimizing your LinkedIn Profile includes having a better first impression and more meaningful content for visitors to read. We talk about how to have a better profile picture and a compelling Professional Headline. We talk about where else to use what you come up with for your Professional Headline. We talk about about improve your long narratives (summary and experience sections), as well as specific tips for keywords and key phrases. We talk about how you might want to alter your title and company names, as well as what to do with LinkedIn Skills and Endorsements. We also talk about how to get and give awesome recommendations, and where to add things such as which Pluralsight courses you have completed. We also talk about important settings you need to know about as you work on your LinkedIn Profile.

About the author

Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages, a CRM for job seekers. Jason has authored three books.... more

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