Expanded

LinkedIn Strategy: Optimize Your Profile

The LinkedIn Profile is one of your most powerful branding tools. In this course, we'll go over the must-do tricks, tips, and tactics to have a better profile. The actions suggested in this course should help your profile show up higher in search results and be more interesting for readers. Go from commonplace, average, and boring to engaging and appealing as you communicate the right the brand messaging.
Course info
Rating
(277)
Level
Beginner
Updated
Jan 26, 2015
Duration
1h 55m
Table of contents
Description
Course info
Rating
(277)
Level
Beginner
Updated
Jan 26, 2015
Duration
1h 55m
Your 10-day individual free trial includes:

Expanded library

This course and over 7,000+ additional courses from our full course library.

Hands-on library

Practice and apply knowledge faster in real-world scenarios with projects and interactive courses.
*Available on Premium only
Description

Optimizing your LinkedIn Profile includes having a better first impression and more meaningful content for visitors to read. We talk about how to have a better profile picture and a compelling Professional Headline. We talk about where else to use what you come up with for your Professional Headline. We talk about about improve your long narratives (summary and experience sections), as well as specific tips for keywords and key phrases. We talk about how you might want to alter your title and company names, as well as what to do with LinkedIn Skills and Endorsements. We also talk about how to get and give awesome recommendations, and where to add things such as which Pluralsight courses you have completed. We also talk about important settings you need to know about as you work on your LinkedIn Profile.

About the author
About the author

Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.

More from the author
Building and Managing Your Career Plan
Beginner
2h 10m
Jul 13, 2021
Creating and Leading Effective Teams
Beginner
2h 12m
Apr 29, 2021
Developing Your Personal Brand
Intermediate
2h 38m
Feb 24, 2021
More courses by Jason Alba