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Managing New Product Development

by Curtis Webb

This course will teach you to create, manage, and enhance new product development processes within your organization.

What you'll learn

Once an organization has finalized its strategy and vision, implemented a sales function, and has a thorough understanding of the product’s finance, a new product development (NPD) process can be used to refine or create new products and services. Most practitioners find themselves as a participant or leader in their organization’s NPD process by accident without any formal training. In this course, Managing New Product Development, you’ll learn the steps product managers and other stakeholders use to take an idea from conception to product launch. First, you’ll explore the phases, stages, and gates of common NPD processes. Next, you’ll discover items typically in and out of scope of an NPD process as well as operational management considerations. Finally, you’ll learn how to produce and present a new product presentation for approval. When you’re finished with this course, you’ll have the skills and knowledge needed to manage new product development.

About the author

Curtis Webb is Senior Director, Head of Disbursements, Visa Direct North America at Visa. Visa aspires to be the best way to be paid by everyone everywhere. Visa Direct is a service that enables money movement use cases domestic and cross-border. Curtis’ team leads business-funded disbursement use case strategy and product management, including labor and wages payouts, emerging and small and medium businesses. His team is also responsible for established use cases like government, loan disbursem... more

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