Creating Ornate Logo Type in Illustrator

In this series of lessons we'll focus on creating hand-rendered logo type in Illustrator. Software required: Illustrator CS4.
Course info
Level
Intermediate
Updated
Apr 1, 2010
Duration
5h 17m
Table of contents
Description
Course info
Level
Intermediate
Updated
Apr 1, 2010
Duration
5h 17m
Description

In this series of lessons we'll focus on creating hand-rendered logo type in Illustrator. We'll begin by learning about the steps in the design process that lead up to building our logo. These steps include getting to know our client and their project in the client briefing or interview. Gathering inspiration and saving it for later reference in the research phase. Then outputting ideas in the form of quick thumbnails and sketches during the experimentation phase. From there we'll dive right into the execution phase where we'll spend most of our time building a vector version of our logo. Finally, we'll explore a couple of ways that we can add that extra bit of visual appeal to our logo before presenting it to our client. Software required: Illustrator CS4.

About the author
About the author

Eddie is a content producer for Unity as well as a seasoned shading, texturing, lighting and rendering artist. He takes pride in helping creative professionals reach their learning goals.

More from the author
Texturing Game Characters in Substance Painter
Intermediate
4h 44m
Mar 15, 2018
More courses by Eddie Russell
Section Introduction Transcripts
Section Introduction Transcripts

Introduction and Project Overview
[Autogenerated] hello and welcome to this series of lessons focusing on creating hand rendered logo type presented by digital tutors and Adobe authorized training partner. My name is Eddie, and I'll be walking it through my process in creating a logo for a client using hand rendered, ornate lettering will begin by learning about the steps in the design process that lead up to building our logo. These steps include getting to know our client and their project in the client briefing or interview, gathering inspiration and saving it for later reference in the research phase out. Putting ideas in the form of quick thumbnails and sketches during the experimentation phase from there will dive right into the execution phase, where we'll spend most of our time building a vector version of our logo finally will explore a couple of ways that we can add that extra bit of visual appeal to our logo before presenting it to our client. After working through these lessons, not only will you have a new respect and appreciation for ornate hand lettered typography, but you'll also experience a process that can be adapted to fit any number of different design projects. So let's go and get started with our next lesson