In this series of lessons we'll focus on creating hand-rendered logo type in Illustrator. We'll begin by learning about the steps in the design process that lead up to building our logo. These steps include getting to know our client and their project in the client briefing or interview. Gathering inspiration and saving it for later reference in the research phase. Then outputting ideas in the form of quick thumbnails and sketches during the experimentation phase. From there we'll dive right into the execution phase where we'll spend most of our time building a vector version of our logo. Finally, we'll explore a couple of ways that we can add that extra bit of visual appeal to our logo before presenting it to our client. Software required: Illustrator CS4.
Eddie is the dedicated Pluralsight texturing and rendering tutor. His roots are firmly planted in a deep background in illustration and design, and Eddie lives to express himself through his art. Eddie has been with Pluralsight (and previously Digital-Tutors) for four-plus years, teaching creative artists to expand their knowledge on everything from design and illustration, to hand painting beautiful textures for their models.