Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.
Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.
Don Robins is a well known Salesforce MVP, instructor, author, and speaker.
A custom business application developer for more decades than he cares to
admit, he focuses on Salesforce technical instruction and knowledge
Course Overview Welcome to this Salesforce Play by Play with Pluralsight. Salesforce Play by Play is an interactive series where we sit down with Salesforce experts, such as MVPs, consultants, developers, and architects, to discuss common challenges faced everyday by Salesforce customers. In this course, we challenge Shane Smyth, Salesforce Marketing Cloud Consultant, to help us understand the features and functions available with Salesforce Marketing Cloud, how it integrates with and extends Salesforce, and how it's different than the standard Sales and Service Clouds. First, Shane explains Marketing Cloud and its core feature set. He describes what personalized marketing is all about and defines some baseline terminology such as business units, data extensions, and contacts in the Marketing Cloud context. Next, he explains the importance of gathering requirements, identifies key concepts such as the essential task of IP warming and why it's so important, and takes us on a deep dive into architecting Marketing Cloud where he walks us through the different builders and studios needed to establish a solid foundation. We discuss data extensions, types of data, filtering and querying activities, personalization through AMPscript and dynamic content, and more. He wraps up his architecting journey with a review of Automation Studio, Journey Builder, and some of the gotchas you might encounter along the way. By the time we're done, you'll have a clear understanding of the features and capabilities available and have a solid perspective of just what you can do with Salesforce Marketing Cloud beyond the built‑in standard capabilities of Salesforce. So regardless of your role, if you need to know more about Salesforce Marketing Cloud, please join us for Demystifying Salesforce Marketing Cloud. We hope you enjoy it!