Building a Customer-centric Culture by Democratizing Research

You’ll walk away from this session with a new approach to teaching non-researchers how to research, sharing insights from customers that get heard, and ideas for selling your organization on policies that enable a more customer-centric culture.
Course info
Level
Beginner
Updated
Oct 19, 2020
Duration
25m
Table of contents
Building a Customer-centric Culture by Democratizing Research
Description
Course info
Level
Beginner
Updated
Oct 19, 2020
Duration
25m
Description

When you’re building, not optimizing, you need everyone to learn from customers. But how do you build a team culture in which everyone, including backend engineers and compliance program managers, feels empowered to do research? I’ll share what I’ve learned so far on creative methods for how to coach, how to share insights, and how to impact company policies. You’ll walk away with a new approach to teaching non-researchers how to research, sharing insights from customers that get heard and impact decisions, and finally, ideas for selling your organization on policies that enable a more customer-centric culture.

About the author
About the author

Pluralsight LIVE is the ultimate gathering of industry experts, business leaders and change-makers. As Pluralsight's annual user conference, LIVE is where technologists from around the world come together to look into the future and prepare for the challenges and opportunities ahead.

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