Professional Series: Designing Logos for Clients
In this Professional Series course, we will take a detailed look into the behind the scenes process of designing a logo for a client from scratch. Software required: Illustrator CS5 and up, Photoshop CS5 and up.
What you'll learn
In this Professional Series course, we will take a detailed look into the behind the scenes process of designing a logo for a client from scratch. This specific high-level course was designed to evolve your workflow processes, refine your problem solving techniques, and master your logo designing skills. The objectives for this fast-pace, intensive course are to help you understand why each step in this process is critical to delivering a successful and effective logo to our clients. By the end of this training, you will have the ability to take this process, modify it, and apply it to any logo design project. Software required: Illustrator CS5 and up, Photoshop CS5 and up.
Table of contents
- Project Introduction and Client Briefing 11m
- Conducting Research for Our Logo Design 6m
- Sketching and Conceptualization - the Associated Word List 7m
- Sketching and Conceptualization - the Concept Statement 6m
- Sketching and Conceptualization - Mind Mapping 7m
- Sketching and Conceptualization - Sketching 12m
- Evaluating Conceptual Option 1 12m
- Evaluating Conceptual Option 2 13m
- Evaluating Conceptual Option 3 12m