Product Management: Customer Development
Do you often wonder who actually uses your product and why? This course will teach you how to identify who your customer is and the most important problems your product needs to solve for them.
What you'll learn
In this course, Product Management: Customer Development, you’ll learn to prioritize solving the most important problems for your customers. First, you’ll explore how to define who your customer is. Next, you’ll discover how to create requirements that solve compelling problems. Finally, you’ll learn how to prioritize solving problems based on a scoring system. When you’re finished with this course, you’ll have the skills and knowledge of Product Management needed to identify your customer and the most important problems that your product needs to solve for them.
Table of contents
- The Magic of Strategy and Ideas 2m
- Ideas Are the Key to Innovation 2m
- Ideas Verse Feature 2m
- Methods to Collect Ideas 2m
- The Need to Prioritize Ideas 5m
- The Art of Saying No 4m
- Scoring Frameworks 1m
- The Rice Scoring Framework 4m
- Jobs to Be Done 2m
- Moscow Method 3m
- Scoring Methods That Dont Work 1m
- Example Scoring Framework 4m
- Summary 2m
About the author
You ever heard the saying that it takes a village to accomplish something hard? I help the village quickly come together to make informed decisions and turn ideas into realities through the use of cloud technologies. I'm passionate about building products, empowering people, digging into data, and creating value for the world. Justin Harris is a 20+ year technology veteran with a wide range of vertical industry exposure that has a knack for understanding how market trends introduce market nee... more