- Course
- AI
Prompt Engineering for Marketing
Move beyond individual AI tasks and build a cohesive strategy. This course will teach you how to run a full-cycle campaign from insight to launch.
What you'll learn
Making AI a part of your marketing strategy is easier than it may seem. In this course, Prompt Engineering for Marketing, you'll gain the ability to write effective prompts that deliver quality results. First, you'll explore how to validate your ideas by simulating customer feedback with AI personas. Next, you'll discover how to use AI as a strategic partner to brainstorm campaign concepts and generate the full suite of content. Finally, you'll learn how to analyze massive amounts of customer data in minutes, not days. When you're finished with this course, you'll have the skills and knowledge of effective prompts needed to execute the AI-driven Campaign Blueprint.
Table of contents
About the author
Doru founded and runs a marketing agency with global clients in a wide range of industries. His focus is on campaigns that convert and get new business through the door, not feel good campaigns. In terms of approach he believes in authentic and blunt advertising without the presence of small print.