- Course
- AI
Prompt Engineering for Sales Professionals
Learn how to use prompt engineering with generative AI to improve sales prospecting, outreach, and analysis. This course gives you practical techniques to close more deals.
What you'll learn
Sales teams are under increasing pressure to research faster, personalize outreach, and close deals more effectively. In this course, Prompt Engineering for Sales Professionals, you’ll learn how to apply prompt engineering to the sales process. First, you’ll explore how to use LLMs to generate and assess leads, research prospects, and craft personalized outreach.
Next, you’ll discover persona prompting and scenario-based role plays for objection handling and negotiation. Finally, you’ll learn how to analyze CRM data, forecast sales, and conduct competitive analysis with AI. When you’re finished with this course, you’ll have the skills and prompt templates needed to leverage AI for every stage of your sales cycle.
Table of contents
About the author
Dr. Alex Lawrence wears dual hats as a tenured professor at Weber State University and as a seasoned entrepreneur. At WSU Alex teaches students about AI and the latest technology tools used in business. His expertise in these areas has garnered him national recognition as an authority on ChatGPT and AI for business applications. This recognition resulted in Dr. Lawrence being showcased on the front page of the Wall Street Journal and participating in a live debate on CNN, viewed by millions, among other national media. Additionally, Dr. Lawrence is highly sought after as a consultant and advisor for innovative tech and AI practices and strategies