Marketing yourself is one of the most important things you'll do in your career. This course focuses on marketing yourself for new roles, with an emphasis on using a resume and other marketing tools to position yourself better and get the jobs and roles you deserve. In this course, you will learn how a resume fits into your personal marketing strategy, learn from resume experts, and understand how to market yourself.
Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.
Resume Basics: Fundamental Resume Concepts Hey, everybody, this is Jason Alba with another career course. Today, we're talking about resumes and self- marketing for software developers. I'm really excited about this course. Before I got involved in the career space, I was an I. T. Manager and I really didn't care about resumes or self-marketing. It wasn't on my radar. However, I lost my job and started looking for a new job and this became the most important thing for me to figure out. In this course, we're going to talk about resumes in a way that compliments the other resume writing courses in the Pluralsight library. Understanding how resumes work in your personal marketing strategy is what my goal is. In addition to resumes, we'll talk about other tools and self-marketing strategies and tactics that you can implement right now. First, let's start with the fundamental resume basics. I'm reminded of the week I spent trying to find and then recreate the resume that I had used to get my job as an I. T. Manager. I couldn't find that resume anywhere. Eventually, I found myself sitting in front of my screen with a blank Word document open. I felt like an untalented, untrained artist, not quite sure what to put in this Word document. I'd spent plenty of time creating documents both in school and at work. It's not like I didn't know how to use Word, but this document was different. There's something challenging about creating a resume. Supposedly, if we don't do it right, it could dash all our hopes of the dream job that we want. As we move through this course, the daunting challenge of creating your own resume and staring at blank Word documents should minimize quite a bit. Referencing some of the videos in the other courses on resumes in the Pluralsight library and the marketing ideas in this course, we're going to talk about how you can go from blank document to a great marketing document. Let's get started.
Observations from Resume Experts In this module, we're going to talk about observations from resume experts. Most of these experts are my friends that I've met at career conferences. Between them, they've probably written tens of thousands of resumes, some of them focusing on I. T. and software development. As a bonus, some of them have also worked as recruiters so they have a great perspective from the other side of the desk. Let's get started.
Using Your Resume as a Marketing Tool By this point in the resume course, you should feel pretty confident about having a resume or being able to move forward with a resume. In this module, I want to talk about what to do after you have your resume or I have a resume, now what? You're going to share your resume, but who are you going to share your resume with? When do you share your resume? Should you and do you share it online? The answer is a little more complicated than you might think. We're also going to talk about other resources. What are the things that complement your resume and what are the courses in Pluralsight that complement this course? Let's get started.