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Data Management Principles in Salesforce Marketing Cloud

by Shane Smyth

This course will teach you the skills needed to manage your data effectively and the hidden pitfalls to avoid.

What you'll learn

Data management is difficult in the best of times, and with learning a new tool it’s a mountain to climb. In this course, Data Management Principles in Salesforce Marketing Cloud, you’ll learn to effectively manage data in Marketing Cloud. First, you’ll explore contact builder and how this app within Marketing Cloud helps you bring data together from several sources. Next, you’ll discover how Marketing Cloud handles data modeling, key management, and how to tie everything together effectively. Finally, you’ll learn how to create and manage data within Data Extensions, and your options to store data within the platform. When you’re finished with this course, you’ll have the skills and knowledge needed to manage your data, and scale an enterprise business in Marketing Cloud.

Table of contents

About the author

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

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