Storytelling to Engage and Motivate

Storytelling to Engage and Motivate explores how to identify, develop, and tell effective stories in professional situations, helping expand your skills as a communicator through a deep dive of one of the most effective persuasive strategies.
Course info
Level
Beginner
Updated
Jun 4, 2019
Duration
1h 3m
Table of contents
Description
Course info
Level
Beginner
Updated
Jun 4, 2019
Duration
1h 3m
Description

Even the most effective communicators and business leaders sometimes struggle with blending storytelling into their larger persuasive skills. In this course, Storytelling to Engage and motivate, you will learn foundational knowledge of/gain the ability to identify, develop, and deliver engaging stories in professional contexts. First, you will explore what makes an effective story. Next, you will discover how to adjust your storytelling style according to audience and purpose. Finally, you will learn how to make storytelling a strategic, ongoing part of your professional identity. When you’re finished with this course, you will have the skills and knowledge of storytelling needed to draw your audience in and keep them. Software required: None.

About the author
About the author

Alan Ackmann teaches business and technical writing in the Writing, Rhetoric, and Discourse Department at DePaul University in Chicago, IL, where he lives with his wife and two children.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Alan Ackmann, and welcome to my course, Storytelling to Engage and Motivate. I'm an instructor over rhetoric and professional writing at DePaul University in Chicago, Illinois. Effective communication is one of the most sought-after professional skill sets, and one of the most long-standing communication strategies is the ability to be a good storyteller. This course will help you round out your communication ability by taking a deep dive into storytelling as a tool. Some of the major topics that we'll cover include what makes an effective story, steps to developing a story, persuasive storytelling in action, and ongoing storytelling strategies. By the end of this course, you'll know how to identify, develop, and tell effective stories and how to work them in alongside your existing skills as a communicator. You don't need any other skills to get started, so I hope you'll join me on this journey to learn storytelling with the Storytelling to Engage and Motivate course, at Pluralsight.