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Storytelling to Engage and Motivate

by Alan Ackmann

Storytelling to Engage and Motivate explores how to identify, develop, and tell effective stories in professional situations, helping expand your skills as a communicator through a deep dive of one of the most effective persuasive strategies.

What you'll learn

Even the most effective communicators and business leaders sometimes struggle with blending storytelling into their larger persuasive skills. In this course, Storytelling to Engage and motivate, you will learn foundational knowledge of/gain the ability to identify, develop, and deliver engaging stories in professional contexts. First, you will explore what makes an effective story. Next, you will discover how to adjust your storytelling style according to audience and purpose. Finally, you will learn how to make storytelling a strategic, ongoing part of your professional identity. When you’re finished with this course, you will have the skills and knowledge of storytelling needed to draw your audience in and keep them. Software required: None.

About the author

Alan Ackmann teaches business and technical writing in the Writing, Rhetoric, and Discourse Department at DePaul University in Chicago, IL, where he lives with his wife and two children. His professional specialties include career development writing and the rhetoric of slideware and presentations. In his spare time, he enjoys jogging, reading, and singing (though not always in that order).

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