Understanding Your Audience

by Jason Alba

In this course we explore how to increase every aspect of communication by really understanding your audience and how to best connect with them. Become a master of communication as you really connect with who you are delivering your message to.

What you'll learn

At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. Next, you will discover how professional marketers think about audience and communication. Finally, you will explore the impact of filters that influence how we give and accept information. When you're finished with this course, you will have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime, anywhere.

About the author

Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books.... more

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