In this course we explore how to increase every aspect of communication by really understanding your audience and how to best connect with them. Become a master of communication as you really connect with who you are delivering your message to.
At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. Next, you will discover how professional marketers think about audience and communication. Finally, you will explore the impact of filters that influence how we give and accept information. When you're finished with this course, you will have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime, anywhere.
Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.
Course Overview Hi, everyone. My name is Jason Alba and welcome to my course, Understanding Your Audience. I am a Pluralsight author specializing in soft skills and professional development, and I own a software company called JIBBERJOBBER.COM. This course is an excellent compliment to any of the awesome communication courses in the Pluralsight library because with every communication, whether written, from a stage, in a pitch or in a one-on-one, you really need to understand your audience. Some of the major topics that we will cover include how to really define your audience so you understand them, how you can best connect with your audience through your communication and how to understand why you may not be connecting with your audience. By the end of this course, you'll feel confident that you can really connect with your audience using the techniques I talk about. From here, you should feel more comfortable diving into any of the communication course, whether it's the Effective Email Communication course, Speaking Fundamentals or How to Talk, Write, Present, and Get Ahead. I hope you'll join me on this journey to learn about your audiences with the Understanding Your Audience course at Pluralsight.