What you'll learn

At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. First, you'll discover how professional marketers think about audience and communication. Next, you'll explore the impact of filters that influence how we give and accept information. Finally, you'll learn how to apply these principles using modern tools like GenAI to refine and strengthen your communication. When you're finished with this course, you’ll have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime, anywhere.