- Course
- Core Tech
UX Concepts: Content Strategy
This course will teach you how to perform a content audit of your existing product, and then design and execute a content strategy to improve content effectiveness and grow your product.
What you'll learn
As UX designers, understanding content design is key to improve how users onboard, navigate, and complete key tasks in your product.
In this course, UX Concepts: Content Strategy, you will learn how to analyze your current product effectiveness through content audits. First, you will learn how to rehaul your app’s content model around user behavior and develop your app’s unique tone of voice. Next, you will discover how to design a content framework which keeps this tone of voice and content model consistent across the app. Finally, you will see how to validate if these content changes have helped improve app adoption and retention. When you are finished with this course, you will have the necessary content strategy chops to help any product improve their connection with their target audience through effective content.
Table of contents
About the author
Renga is a product manager and a digital experience leader with deep expertise in strategy, research and design across multiple digital products for clients across the globe.