What you'll learn

Have you ever struggled to find a feature in an app or gotten lost in confusing menus? Poor information architecture is often to blame, leading to user frustration, low adoption rates, higher support costs, and expensive fixes later on. In this course, UX Concepts: Information Architecture, you’ll learn to design clear and effective structures that guide users effortlessly. First, you’ll explore the core principles of Information Architecture (IA), which involve learning to analyze your content requirements and understanding user goals and mental models. Next, you’ll discover how to translate those insights into logical structures using various organizational schemes and patterns. Finally, you’ll learn how to evaluate your IA designs using robust and practical testing methods such as tree testing. When you’re finished with this course, you’ll have the skills and knowledge of Information Architecture needed to design comprehensive structures that effectively organize content and functionality, resulting in more intuitive navigation, successful task completion, and ultimately, more successful digital products.