What you'll learn

Are your product decisions based on guesswork, leading to features that flop or interfaces that frustrate users? Stop the costly cycle of building based on assumptions!

In this course, UX Concepts: User Research, you’ll gain the essential skills to replace uncertainty with evidence, empowering you to plan and execute foundational user research that drives truly successful product design.

First, you'll master selecting the right research method for any situation, ensuring your efforts are focused and effective from the very start.

Next, you’ll learn how to meticulously plan impactful studies and confidently conduct revealing interviews and contextual inquiries to deeply understand your users' real needs, motivations, and behaviors.

Finally, you’ll transform raw data – both qualitative observations and quantitative numbers – into compelling insights and concrete, actionable recommendations that provide clear direction for your design and development teams.

When you’re finished with this course, you’ll possess the crucial skills and knowledge of user research fundamentals needed to champion user needs, confidently steer product decisions with undeniable evidence, and ultimately contribute to building products that users genuinely value and love.