Learn UX research methods and data analysis techniques to unlock insights about user behaviors, attitudes, and motivations. Explore emerging tools that measure micro-interactions and how those intent signals are used to predict customer satisfaction.
Understanding user behaviors, attitudes, and motivations is key to designing seamless experiences across multiple touchpoints for customers.
In this course, UX Research Analysis, you’ll learn how to conduct user research and data analysis to improve user experience on websites and mobile apps.
First, you will learn how to complete a web metrics analysis using analytics software. Next, you'll explore the difference between quantitative and qualitative UX research methods and how each is used to conduct competitor research for a SWOT analysis. Next, you'll learn how to visualize customer mental models using card sorts, personas, and customer journey maps. Finally, you’ll discover how to test and evaluate the usability of products and services based on interface design principles and usability standards.
When you’re finished with this course, you’ll have a foundational knowledge of UX research methods and data analysis techniques to improve user experience.
Software required: None required, but applications discussed and recommended in course include Google Analytics, Google Optimize or Optimizely, and Hotjar.
Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives.
Course Overview Hi everyone, my name's Justin Buehler, welcome to my course, UX Research Analysis. I'm an experienced design consultant, and the founder of Buehler Strategies. I help clients develop content strategies and digital designs that deliver measurable results. UX Design skills are in high demand, because there just aren't enough UX designers to fill all of the open positions. In this course, we're going to explore how to measure user experience, how to conduct competitor research for a SWOT analysis, how to design a customer journey map, and how to evaluate a mobile app prototype. Some of the major topics that we'll cover include user experience analytics, user research methods, user models and maps, and user evaluation methods. By the end of this course, you'll know how to select and deploy the best UX qualitative and quantitative research methods based on project requirements and business goals and objectives, and before beginning this course, you should be familiar with product development, user experience design, and data analysis tools and workflows. I hope you'll join me on this journey to learning UX research analysis, in the UX Research Analysis course, at Pluralsight.