Description
Course info
Level
Intermediate
Updated
Oct 8, 2019
Duration
1h 3m
Description

Understanding user behaviors, attitudes, and motivations is key to designing seamless experiences across multiple touchpoints for customers. In this course, UX Research Analysis, you’ll learn how to conduct user research and data analysis to improve user experience on websites and mobile apps. First, you will learn how to complete a web metrics analysis using analytics software. Next, you'll explore the difference between quantitative and qualitative UX research methods and how each is used to conduct competitor research for a SWOT analysis. Next, you'll learn how to visualize customer mental models using card sorts, personas, and customer journey maps. Finally, you’ll discover how to test and evaluate the usability of products and services based on interface design principles and usability standards.  When you’re finished with this course, you’ll have a foundational knowledge of UX research methods and data analysis techniques to improve user experience. Software required: None required, but applications discussed and recommended in course include Google Analytics, Google Optimize or Optimizely, and Hotjar.

About the author
About the author

Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
[Autogenerated] Hi, everyone. My name's Justin Bueller. Welcome to my course, you ex research analysis. I'm an experienced design consultant and the founder of Bueller Strategies. I hope clients developed content strategies and digital designs that deliver measurable results. You ex design skills are in high demand because there just aren't enough U ex designers to fill all of the open positions. In this course, we're going to explore how to measure user experience, how to conduct competitors, a research for a SWAT analysis, how to design a customer journey map and how to evaluate a mobile APP prototype. Some of the major topics that will cover include user experience, analytics, user research methods, user models and maps and user evaluation methods. By the end of this course, you'll know how to select and deploy the best U ex qualitative and quantitative research methods based on project requirements and business goals and objectives. And before beginning this course, you should be familiar with product development, user experience, design and data analysis, tools and work flows. I hope you'll join me on this journey toe learning u Ex research analysis in the U Ex Research Analysis Course at Plural site