Writing and Marketing a Book
By Jason Alba
Being an author can have a profound impact on your personal and corporate brand.
Course info
Rating
Level
Intermediate
Updated
Dec 2, 2013
Duration
2h 46m
Table of contents
Why You Should Have a Book
Introduction to this Course
1m
Jason Alba's Book Story
7m
How Much Money do You Make, by Source
6m
My Expectations and Reality of Being an Author
6m
Your Expectations of Being an Author
10m
Topic/Audience Matching
3m
What if Your Topic is Already Taken
4m
How Expert do You Need to Be
2m
Type of Book and Your Writing Style
2m
Can you Really Make Money Selling Books?
2m
Wrap-up
1m
Writing Your Book
Introduction to Writing Your Book
0m
The Writing Journey
4m
Perfect vs. Good Enough
2m
Your Book's Title
4m
The Table of Contents
3m
The Writing Process
4m
Writing Thoughts and Tips
9m
What about Ghostwriters?
3m
Should I get a Cowriter?
3m
Publishing Options
9m
Self-publishing Thoughts
5m
My Favorite Author Tools
2m
Wrap-up
1m
Marketing Your Book
Introduction to Book Marketing
0m
Marketing vs. Sales
5m
Use a CRM for Marketing and Sales
4m
Understanding Your Platform
3m
Your Marketing Plan
2m
Components of Your Marketing Plan
7m
Selling on Amazon.com
4m
Book Trailers
2m
Becoming a Best Seller: Why and How
4m
Pricing Your Book
6m
Distributing and Selling ebooks
3m
Leveraging Social Media
4m
Finding and Empowering Evangelists
3m
Mark LeBlanc: Enders and Repeaters
2m
The Value of Traditional Media
3m
Wrap-up
1m
Conclusion and Case Studies
Introduction to Career Relationship Management (CRM)
0m
Learning from Mark LeBlanc
1m
Learning from Timothy Ferriss
2m
Learning from Jason Fried
1m
Learning from Seth Godin
2m
Learning from Jesse Stay
1m
Learning from David Meerman Scott
2m
Learning from Nathan Barry
1m
Learning from Marc-André Cournoyer
1m
Learning from Mathias Meyer
1m
Learning from Jesse Storimer
2m
Learning from Peter Cooper
1m
Learning from Robert Kiyosaki
1m
Learning from TJ Holowaychuk
2m
Wrap-up
1m
Description
Course info
Rating
Level
Intermediate
Updated
Dec 2, 2013
Duration
2h 46m
Description
In this course you will understand the value of being an author, learn how to write your book, and effective marketing techniques and tactices. You will see some examples of authors who have seen success because of their status as an author.
About the author
About the author
Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.
More from the author
More courses by Jason Alba