Writing and Marketing a Book
Being an author can have a profound impact on your personal and corporate brand.
What you'll learn
In this course you will understand the value of being an author, learn how to write your book, and effective marketing techniques and tactices. You will see some examples of authors who have seen success because of their status as an author.
Table of contents
- Introduction to this Course 1m
- Jason Alba's Book Story 7m
- How Much Money do You Make, by Source 6m
- My Expectations and Reality of Being an Author 6m
- Your Expectations of Being an Author 10m
- Topic/Audience Matching 3m
- What if Your Topic is Already Taken 4m
- How Expert do You Need to Be 2m
- Type of Book and Your Writing Style 2m
- Can you Really Make Money Selling Books? 2m
- Wrap-up 1m
- Introduction to Writing Your Book 0m
- The Writing Journey 4m
- Perfect vs. Good Enough 2m
- Your Book's Title 4m
- The Table of Contents 3m
- The Writing Process 4m
- Writing Thoughts and Tips 9m
- What about Ghostwriters? 3m
- Should I get a Cowriter? 3m
- Publishing Options 9m
- Self-publishing Thoughts 5m
- My Favorite Author Tools 2m
- Wrap-up 1m
- Introduction to Book Marketing 0m
- Marketing vs. Sales 5m
- Use a CRM for Marketing and Sales 4m
- Understanding Your Platform 3m
- Your Marketing Plan 2m
- Components of Your Marketing Plan 7m
- Selling on Amazon.com 4m
- Book Trailers 2m
- Becoming a Best Seller: Why and How 4m
- Pricing Your Book 6m
- Distributing and Selling ebooks 3m
- Leveraging Social Media 4m
- Finding and Empowering Evangelists 3m
- Mark LeBlanc: Enders and Repeaters 2m
- The Value of Traditional Media 3m
- Wrap-up 1m
- Introduction to Career Relationship Management (CRM) 0m
- Learning from Mark LeBlanc 1m
- Learning from Timothy Ferriss 2m
- Learning from Jason Fried 1m
- Learning from Seth Godin 2m
- Learning from Jesse Stay 1m
- Learning from David Meerman Scott 2m
- Learning from Nathan Barry 1m
- Learning from Marc-André Cournoyer 1m
- Learning from Mathias Meyer 1m
- Learning from Jesse Storimer 2m
- Learning from Peter Cooper 1m
- Learning from Robert Kiyosaki 1m
- Learning from TJ Holowaychuk 2m
- Wrap-up 1m
About the author
Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books.... more
