Writing and Marketing a Book

Being an author can have a profound impact on your personal and corporate brand.
Course info
Rating
(67)
Level
Intermediate
Updated
Dec 2, 2013
Duration
2h 46m
Table of contents
Why You Should Have a Book
Writing Your Book
Marketing Your Book
Conclusion and Case Studies
Description
Course info
Rating
(67)
Level
Intermediate
Updated
Dec 2, 2013
Duration
2h 46m
Description

In this course you will understand the value of being an author, learn how to write your book, and effective marketing techniques and tactices. You will see some examples of authors who have seen success because of their status as an author.

About the author
About the author

Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.

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Section Introduction Transcripts
Section Introduction Transcripts

Why You Should Have a Book
Hi, my name is Jason Alba. I'm the author of three books, and published a number of career related courses through Pluralsight. In this course, I want to talk about something that a lot of people have dreamed about, a lot of people want to do this, but they just haven't done it yet. I want to talk about writing your book. In this course we're going to talk about why you might want to have a book. There are a number of different reasons why people write books. We'll talk about some of the benefits that I've seen in my own career and from others. In the next module we'll talk about how to get your book from the idea stage, to an actual finished product. After that, we'll talk about ways to market, whether it's to sell more books or get more books out there. How can you move your books to help you achieve the objectives that you want to achieve as an author? And finally, we'll talk about a number of examples of people who have done just that. We'll talk about what their books are, why they wrote, and some of the values that they're getting out of being a published author. Let's get started.

Writing Your Book
In this module, we're going to talk about actually writing your book. This is where we go from, I have an idea to I have a final product. Now, what you do after you have your final product, whether you do anything at all, is a topic of the next module. Right now, we're going to talk about a systematic or methodical approach to getting the idea out of your mind and into a book.

Marketing Your Book
In this module we're going to talk about marketing your book. Now the good news is, your book's done. I know it was a big, gargantuan project. The bad news is, writing your book was easy compared to what I've found to be long-term marketing. Let's jump in and understand what this means and what we're going to do next.

Conclusion and Case Studies
In previous modules we've talked about the whys of having a book, the how to write your book, and how to market it and get it out there. In this module I want to talk about some people who have already done it and see what we can learn from things they've done. Let's get started.