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Skills Expanded

Writing and Marketing a Book

by Jason Alba

Being an author can have a profound impact on your personal and corporate brand.

What you'll learn

In this course you will understand the value of being an author, learn how to write your book, and effective marketing techniques and tactices. You will see some examples of authors who have seen success because of their status as an author.

Table of contents

About the author

Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages, a CRM for job seekers. Jason has authored three books.... more

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