Expanded

Writing and Marketing a Book

By Jason Alba
Being an author can have a profound impact on your personal and corporate brand.
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Course info
Rating
(71)
Level
Intermediate
Updated
Dec 2, 2013
Duration
2h 46m
Table of contents
Why You Should Have a Book
Introduction to this Course 1m Jason Alba's Book Story 7m How Much Money do You Make, by Source 6m My Expectations and Reality of Being an Author 6m Your Expectations of Being an Author 10m Topic/Audience Matching 3m What if Your Topic is Already Taken 4m How Expert do You Need to Be 2m Type of Book and Your Writing Style 2m Can you Really Make Money Selling Books? 2m Wrap-up 1m
Writing Your Book
Introduction to Writing Your Book 0m The Writing Journey 4m Perfect vs. Good Enough 2m Your Book's Title 4m The Table of Contents 3m The Writing Process 4m Writing Thoughts and Tips 9m What about Ghostwriters? 3m Should I get a Cowriter? 3m Publishing Options 9m Self-publishing Thoughts 5m My Favorite Author Tools 2m Wrap-up 1m
Marketing Your Book
Introduction to Book Marketing 0m Marketing vs. Sales 5m Use a CRM for Marketing and Sales 4m Understanding Your Platform 3m Your Marketing Plan 2m Components of Your Marketing Plan 7m Selling on Amazon.com 4m Book Trailers 2m Becoming a Best Seller: Why and How 4m Pricing Your Book 6m Distributing and Selling ebooks 3m Leveraging Social Media 4m Finding and Empowering Evangelists 3m Mark LeBlanc: Enders and Repeaters 2m The Value of Traditional Media 3m Wrap-up 1m
Conclusion and Case Studies
Introduction to Career Relationship Management (CRM) 0m Learning from Mark LeBlanc 1m Learning from Timothy Ferriss 2m Learning from Jason Fried 1m Learning from Seth Godin 2m Learning from Jesse Stay 1m Learning from David Meerman Scott 2m Learning from Nathan Barry 1m Learning from Marc-André Cournoyer 1m Learning from Mathias Meyer 1m Learning from Jesse Storimer 2m Learning from Peter Cooper 1m Learning from Robert Kiyosaki 1m Learning from TJ Holowaychuk 2m Wrap-up 1m
Description
Course info
Rating
(71)
Level
Intermediate
Updated
Dec 2, 2013
Duration
2h 46m
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Description

In this course you will understand the value of being an author, learn how to write your book, and effective marketing techniques and tactices. You will see some examples of authors who have seen success because of their status as an author.

About the author
Jason Alba
About the author

Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.

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Course info
Rating
(71)
Level
Intermediate
Updated
Dec 2, 2013
Duration
2h 46m
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