What you'll learn

Personal branding is a bit of an elusive concept. Many people don’t understand what personal branding really is, or what they can do to impact their brand in a positive way. In this course, Developing Your Personal Brand, you’ll learn about tools, tactics, and techniques to help others understand what your brand is, and empower them to communicate your brand to their colleagues. First, you’ll explore foundational personal branding concepts to help guide your personal branding strategy. Next, you’ll discover tools and tactics to create, enhance, and share your personal brand. Finally, you’ll learn how others are using these principles and tactics to effectively communicate their brands, and get ideas you can add to your own personal branding strategy. When you are finished with this course, you’ll have the skills and knowledge needed to create the right personal brand to help with your career goals.