DJ Anderson

VP, Communications

Mariangel Babbel

Director, Communications

Apr 8, 2013

Pluralsight Accelerates Rapid Growth with Addition of Chief Financial Officer and Vice President of Content Acquisitions to Executive Roster

LAYTON – Pluralsight, a global leader in online training for technology professionals, today announced the appointment of Greg Woodward as Chief Financial Officer and Chad Utley as Vice President of Content Acquisitions to its executive team.  In these new roles, Woodward and Utley will be critical in accelerating Pluralsight’s already rapid expansion and exceeding its 100 percent content creation and global growth goals again in 2013, with a specific focus on recruitment and author acquisition beyond professional developers.   

“Bringing Chad and Greg on board is one of several strategic steps we will take this year to expand upon the aggressive growth we’re currently experiencing within our core professional developer community and into new content areas in the U.S. and abroad,” said Aaron Skonnard, CEO and co-founder of Pluralsight.  “We will look to their expertise in growing and scaling businesses, along with our recent investment from Insight Venture Partners, to continue this high level of growth.  It’s a very exciting time for us and the online education industry as a whole.”  

Chad Utley joins Pluralsight’s executive team as Vice President of Content Acquisitions, where he will leverage his deep sales and business development experience to lead Pluralsight’s major content and recruitment expansion to reach 1,000 courses by year end 2013.  Utley will play a key role in amplifying Pluralsight’s recruitment of the industry’s best experts, authors, and sought-after speakers to join its world-renowned team of contributors.   Prior to Pluralsight, Utley held multiple senior management roles at MarketStar, a leading provider of measurable, high-performing marketing solutions.  

Skonnard continued: “As the market continues to change and the demand for technical experience at all skill levels grows, it becomes even more imperative for us to evolve as company. We’re looking to our newly expanded executive team to help advance our recruitment methods and course offerings in order to appeal to a broader audience of talented authors and software developers, underscoring Pluralsight’s unmatched quality, timeliness, and relevance.”   

Greg Woodward joins Pluralsight’s executive team as Chief Financial Officer, bringing more than a decade of financial leadership experience with technology and software companies to further enhance Pluralsight’s revenue model and sales goals. Woodward’s leadership experience includes partnering with executive management teams to develop and execute business strategies and drive operational value, most recently as Chief Financial Officer at PermaPlate, a leading provider of ancillary automotive protection products sold through dealerships across the U.S. and Canada, and previously as Senior Vice President in the Portfolio Group at Huntsman Gay Global Capital, a private equity fund.   

Pluralsight delivers the most advanced and effective online educational experiences available today.  Founded in 2004 as a classroom-based training company, Pluralsight began a major pivot to move its training business completely online in 2008 to provide high-quality, professional content through a flexible subscription model priced for worldwide scale.  With nearly 250,000 users in more than 100 countries, Pluralsight offers anytime, anywhere access to its entire library of more than 400 web-based courses for as little as $29 a month. For more information on Pluralsight’s new free courses for kids or a full list of courses, please visit:

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Pluralsight Releases Its First Free Programming Courses Designed for Kids
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