Dr. Andrews is a business strategy specialist at Profabula, a consultancy that helps organizations achieve measurable cultural transformations through design thinking, storytelling, and practical disruption. He is the author and implementor of the Business-established Service Taxonomy (BeST) Framework, a tool that aligns mission, strategy, and service delivery with clear and consistent language. He has also trained thousands of candidates for certifications, such as CCSP, CISSP, and SSCP.

Priya leads Finastra’s Org Effectiveness and Performance Centre of Excellence at Finastra, where she helps shape the capabilities, leadership, and organizational models needed for long-term success. With experience spanning Finastra and Accenture across multiple industry sectors, she firmly believes in putting people skills at the heart of strategy to build and enable future-ready organisations.