Managing Product Marketing
Course info
Course info
Description
A successful go-to-market plan product launch paves the way for you to develop future products. In this course, Managing Product Marketing, you’ll learn to work effectively with your product marketing team so you can bring products from idea to market with the greatest success. First, you’ll explore the role that product marketing plays, understand how to create a marketing plan, and align key product and customer metrics. Next, you’ll discover how to effectively communicate the message about the product. You are the product expert and it is your job to be able to explain why this product and what the customer will gain by purchasing it. Finally, you’ll learn how to work with product marketing for a successful launch. It is their job to ensure the word gets out about your amazing product. You need to be there to ensure it is properly communicated. When you’re finished with this course, you’ll have the skills and knowledge of working effectively with product marketing needed to effectively launch a product.
About the author
Jillian Kaplan has a 15+ year background in Engineering, Product Management and Product Marketing at a Verizon and at Dell Technologies. She currently is driving the go to market strategy to help Telco Service Providers build their 5G networks.
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Section Introduction Transcripts
Course Overview
Hi everyone. My name is Jillian Kaplan, and welcome to my course, Managing Product Marketing. I am a product marketing manager at a large, high‑tech company. I have a background in engineering and product management, so I understand how these roles fit together for a successful product launch. A successful go‑to‑market planned product launch paves the way for you to develop future products. This course is a great way for you to learn how to work with product marketing and help them understand the value proposition of your product so they can better position it in the market. Some of the major topics we will cover include aligning marketing and customer metrics, designing a product marketing plan, completing product and industry analysis, defining the four P's, suggesting marketing platforms and materials, and finally, defining the KPIs for a successful launch. By the end of this, you'll know how to manage and communicate with product marketing to ensure a successful launch Before beginning this course, you should be familiar with product management tasks and roadmap responsibilities. I hope you'll join me in the journey to learn product marketing with the Managing Product Marketing course, at Pluralsight.