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Play by Play: Crafting Audience Experience with Salesforce Communities

by Phil Weinmeister and Don Robins

In this course, you’ll receive a basic introduction to lightning communities on the Salesforce platform and dive deep into the powerful, yet declaratively-driven, personalization and targeting features now available.

What you'll learn

Play by Play is a series in which top technologists work through a problem in real time, unrehearsed, and unscripted. In this course, Play by Play: Crafting Audience Experience with Salesforce Communities, Phil Weinmeister and Don Robins demonstrate the value proposition of Salesforce Community Cloud, and how it can allow non-technical resources to build communities that provide a unique, personalized user experience to targeted audiences. Learn the basics of Salesforce Communities, how to leverage the dynamic power of "Audience Targeting," and where the behavior and presentation of the user interface can be precisely controlled by both business data and declarative configuration. By the end of this course, you’ll have gained deep and valuable insight into what’s possible with Communities for building an aesthetic, modern, and tailored experience for customers, partners, or even employees in your Salesforce org.

About the authors

Phil Weinmeister is the Head of Product, Salesforce Americas, at IBM, where he is focused on building innovative components, apps, and bolts that enable transformative experiences on the Salesforce platform. Phil, a Salesforce MVP, has been building solutions on the Salesforce platform since 2010 and is 23x certified. In 2022, he released the 2nd edition of Practical Guide to Salesforce Experience Cloud and, in 2019, he released the 2nd edition of Practical Salesforce Development Without Code. ... more

Don Robins is a well known Salesforce MVP, instructor, author, and speaker. A custom business application developer for more decades than he cares to admit, he focuses on Salesforce technical instruction and knowledge sharing. Certified as a Platform II Developer and an award winning Salesforce Instructor, he's presented and taught at annual Dreamforce conferences since 2010. He delivers Salesforce developer classes and workshops around the US and abroad, and manages a team of instructors ... more

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