What you'll learn

As organizations look to move faster and make smarter product decisions, product managers are under increasing pressure to deliver rigorous strategic thinking without the time or resources traditionally required to support it.

In this course, Product Strategy with GenAI, you’ll gain the ability to use generative AI tools to develop a data-informed product strategy, conduct competitive market analysis, and define measurable success metrics.

First, you’ll explore the core activities involved in product strategy and how GenAI can accelerate and strengthen each one.

Next, you’ll discover how to use GenAI to research and analyze a competitive landscape, identify market gaps, and generate executive-ready strategic recommendations while developing the ability to validate AI outputs.

Finally, you’ll learn how to use GenAI to generate, test, and refine product OKRs and success metrics that connect customer outcomes to business goals.

When you’re finished with this course, you’ll have the skills and knowledge of GenAI-assisted product strategy needed to define a credible product direction and set your team up for effective discovery and execution.